...consists of writing lots of things. Some of these things are called "MANIFESTOS," in which you tell a brand who they are and what they stand for. It has to really put a stake in the ground you know? Really make people want to rise up and join the fight, to give their life for this brand if it's required. A friend at work sent me this little gem, which gives you a glimpse into our lives.
Thank you to whoever Kimmok is for helping me through a very long evening at work last week.